Privacy Policy

Last Updated: November 10, 2026

1. Introduction

Serenity Movers NYC (“Serenity Movers,” “we,” “our,” or “us”) is committed to protecting the privacy and personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://serenitymovers.com, request a moving estimate, contact us, or use our moving and storage services.

By using our website, you acknowledge that you have been provided with this Privacy Policy. Where consent is required by applicable law, we will obtain it separately.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

Request a moving quote or estimate.
Schedule residential or commercial moving services.
Request packing or storage services.
Contact us by telephone, email, or website form.
Communicate with our customer service representatives.
Subscribe to marketing communications.
Make payments for our services.

Depending on your interaction with us, this information may include:

Full name.
Email address.
Telephone number.
Current and destination addresses.
Moving dates and service requirements.
Inventory details and access information.
Billing and payment-related information.
Communications and correspondence with our team.

Payment information may be processed through third-party payment service providers.

Automatically Collected Information

When you visit our website, we and our service providers may automatically collect certain information, including:

IP address and approximate geographic location.
Browser type and device information.
Operating system.
Pages visited and website interactions.
Referring websites and traffic sources.
Cookies and similar online identifiers.
Dates and times of website visits.

This information helps us operate our website, understand visitor activity, and improve our services.

3. How We Use Your Information

We may use the information we collect to:

Provide moving, packing, and storage services.
Prepare and deliver moving estimates.
Schedule and coordinate moving appointments.
Process payments and transactions.
Respond to customer inquiries.
Provide customer support and service updates.
Improve website functionality and user experience.
Measure the effectiveness of our advertising and marketing.
Send marketing communications where permitted by law.
Maintain website security and prevent fraud.
Comply with legal and regulatory obligations.

We use personal information only for purposes permitted by applicable law.

4. Cookies and Tracking Technologies

Serenity Movers uses cookies and similar technologies to operate our website, understand visitor behavior, improve our services, and measure marketing performance.

4.1 Types of Cookies We Use

Strictly Necessary Cookies

These cookies support essential website functions, including security, form functionality, and website operation.

Performance and Analytics Cookies

These cookies and related technologies help us understand how visitors interact with our website, including pages viewed, navigation patterns, and website performance.

Advertising and Conversion Measurement Technologies

We may use advertising measurement technologies to understand whether visitors who interact with our advertisements subsequently request moving estimates or contact our company.

These technologies may use cookies, browser identifiers, and other information to measure advertising effectiveness.

4.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google, to understand website traffic, visitor behavior, and website performance.

Google Analytics may collect information about website visits, device characteristics, approximate location, referral sources, and interactions with our website.

Information collected through Google Analytics is processed according to Google’s applicable terms and privacy practices.

For more information:

Google Privacy Policy: https://policies.google.com/privacy

Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout

4.3 Call Tracking and Analytics — CallRail

We use CallRail, a third-party call-tracking and analytics service, to understand how customers contact Serenity Movers and measure the effectiveness of our advertising and marketing activities.

CallRail may collect information including:

Telephone numbers associated with calls.
Call dates, times, and duration.
Website referral sources.
Advertising attribution information.
Device and browser information associated with website interactions.
Other call-related information necessary for tracking and reporting.

We use this information to evaluate customer inquiries, improve customer service, and understand which marketing channels generate telephone inquiries.

If call recording is enabled, we will provide applicable notices and obtain any consent required by law.

For additional information, visit https://www.callrail.com/privacy.

4.4 OpenAI Advertising and Conversion Tracking

We may use the OpenAI Pixel and, where implemented, OpenAI’s Conversions API to measure the effectiveness of advertisements displayed through OpenAI advertising services.

These technologies may help us determine whether visitors who interact with our advertisements subsequently complete actions on our website, such as submitting a moving quote request.

Depending on the tracking features enabled, information processed may include:

Website interactions and conversion events.
Device and browser information.
Advertising and online identifiers.
Information used to attribute website activity to advertising interactions.

Where Automatic Advanced Matching is enabled, certain supported contact information entered into website forms, such as email addresses or telephone numbers, may be normalized and securely hashed in the browser before being transmitted for advertising measurement and matching purposes.

Hashing is a security measure but does not necessarily make personal information anonymous.

We use these technologies to evaluate advertising effectiveness and improve our marketing efforts, subject to applicable privacy requirements.

4.5 Your Cookie and Tracking Choices

You can manage, restrict, or delete cookies through your web browser settings.

Most browsers allow you to block cookies or receive notifications when cookies are being used. Disabling certain cookies may affect website functionality.

You may also use the Google Analytics Opt-Out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

Where required by applicable law, we will provide additional consent or opt-out mechanisms for non-essential tracking technologies.

You may contact us using the information below to ask questions about our tracking practices or exercise applicable privacy rights.

5. How We Share Your Information

We do not sell or rent customer contact lists to third parties.

We may disclose personal information to trusted third parties when reasonably necessary to operate our business, provide requested services, or measure website and advertising performance.

These parties may include:

Moving, storage, and logistics service providers.
Payment processors and financial service providers.
Insurance providers where necessary.
Website hosting, security, and technical service providers.
Customer communication and call-tracking providers.
Website analytics and advertising measurement providers.
Professional advisers, including accountants and legal counsel.
Government or legal authorities when required by law.

Some advertising or analytics disclosures may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws, even where no money is exchanged. Where applicable, we will provide required notices and privacy choices.

We do not authorize service providers acting on our behalf to use personal information for purposes inconsistent with our agreements and applicable legal requirements.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business records, resolve disputes, comply with legal obligations, and fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information, the services requested, and applicable legal requirements.

When personal information is no longer reasonably necessary, we take appropriate steps to delete, de-identify, or securely dispose of it, subject to applicable recordkeeping requirements.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

8. Your Privacy Rights

Depending on your place of residence and applicable law, you may have the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate personal information.
Request deletion of certain personal information.
Opt out of certain marketing communications.
Request information about how your personal information is used or disclosed.
Opt out of certain uses of personal information for targeted advertising or other covered purposes.
Withdraw consent where processing is based on consent and withdrawal is legally available.

Certain requests may be subject to identity verification and applicable legal exceptions.

To submit a privacy request, contact us using the information in Section 12.

We will review and respond to requests in accordance with applicable law.

9. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites that we do not control.

We encourage visitors to review the privacy policies of those websites before providing personal information.

10. Children’s Privacy

Our website and moving services are not directed toward children under the age of 18.

We do not knowingly collect personal information directly from children under 18 through our website.

If we become aware that we have collected such information in circumstances requiring deletion, we will take appropriate steps in accordance with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website technologies, services, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this page.

Material changes will be communicated through additional notices where required by applicable law.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

Serenity Movers NYC

Website: https://serenitymovers.com

Email: customerservice@serenitymovers.com

Phone: 877 887 1818